Impact of Consumer Behavior towards Bakery Products

Abstract

Abstract Author(s): Hiral Patel (GBMY22K) Title of the Publication: Impact of Consumer Behavior Towards Bakery Products Degree Title: Master’s in Global Business Management (Full-Time) Keywords: Consumer Behavior, Bakery Products, Entrepreneur A better knowledge of consumer behaviour toward baked products is the aim of this thesis. The the-sis's purpose is to give the commissioner insight into the attitudes and expectations of Finnish cus-tomers with regard to bread products. Before launching the entrepreneurial venture in the Finnish bakery industry, this study also outlines recommendations for additional research to meet the expec-tations and wants of consumers in Finland and also helps whether it makes sense after this study to be able to satisfy the client’s demand and whether the decision of the researcher to become an entre-preneur in the baking sector is the appropriate one. As the commissioner of this thesis, the author herself holds entrepreneurial ambitions in the bakery sector of Finland. With an extensive background and experience in this field, both the author and her spouse are well-equipped to enter the bakery industry and make a mark in Finland. To gain insights and reach conclusions, the research for this thesis used a quantitative research ap-proach, which entails gathering and evaluating numerical data. A deductive research methodology was employed in this study. A survey that used an online questionnaire was carried out to collect primary data. The general population living in Finland was the survey's target audience. Following the collec-tion of the data, statistical methods like chart theory and correlation testing were used to examine it. In the development part of the thesis, there has been made to consider the objective of entrepreneur-ial ambitions of the researcher in the bakery industry market of Finland. The study found that consumer choices for bakery goods are influenced by cultural, social, personal, and psychological factors. There is a correlation between certain factors related to fast-moving con-sumer goods and bakery products. Consumers tend to choose bakery goods that are affordable rela-tive to their income, and income levels have little impact on the frequency of purchases. Health con-sciousness significantly affects consumers' preferences for bakery products. Supermarkets are pre-ferred over local bakeries for purchasing bakery goods. Affordability and packaging are also major in-fluences on consumers' choices for bakery products. Overall, the study concludes that various factors play a role in consumers' decision-making when it comes to bakery products. Considering these results, this study has been drawn to development and recommendation for the commissioner for a further research topic or to further planning to be an entrepreneur in Finland's bakery industry. These observations can help determine whether the researcher's decision to pursue entrepreneurship in this field was the right one.

A better knowledge of consumer behaviour toward baked products is the aim of this thesis. The the-sis's purpose is to give the commissioner insight into the attitudes and expectations of Finnish cus-tomers with regard to bread products. Before launching the entrepreneurial venture in the Finnish bakery industry, this study also outlines recommendations for additional research to meet the expec-tations and wants of consumers in Finland and also helps whether it makes sense after this study to be able to satisfy the client’s demand and whether the decision of the researcher to become an entre-preneur in the baking sector is the appropriate one. As the commissioner of this thesis, the author herself holds entrepreneurial ambitions in the bakery sector of Finland. With an extensive background and experience in this field, both the author and her spouse are well-equipped to enter the bakery industry and make a mark in Finland. To gain insights and reach conclusions, the research for this thesis used a quantitative research ap-proach, which entails gathering and evaluating numerical data. A deductive research methodology was employed in this study. A survey that used an online questionnaire was carried out to collect primary data. The general population living in Finland was the survey's target audience. Following the collec-tion of the data, statistical methods like chart theory and correlation testing were used to examine it. In the development part of the thesis, there has been made to consider the objective of entrepreneur-ial ambitions of the researcher in the bakery industry market of Finland. The study found that consumer choices for bakery goods are influenced by cultural, social, personal, and psychological factors. There is a correlation between certain factors related to fast-moving con-sumer goods and bakery products. Consumers tend to choose bakery goods that are affordable rela-tive to their income, and income levels have little impact on the frequency of purchases. Health con-sciousness significantly affects consumers' preferences for bakery products. Supermarkets are pre-ferred over local bakeries for purchasing bakery goods. Affordability and packaging are also major in-fluences on consumers' choices for bakery products. Overall, the study concludes that various factors play a role in consumers' decision-making when it comes to bakery products. Considering these results, this study has been drawn to development and recommendation for the commissioner for a further research topic or to further planning to be an entrepreneur in Finland's bakery industry. These observations can help determine whether the researcher's decision to pursue entrepreneurship in this field was the right one.