Consumer behavior regarding price drop in smartphones
Lama, Anil; Khadka, Suman (2014)
Laurea-ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014081413454
https://urn.fi/URN:NBN:fi:amk-2014081413454
Tiivistelmä
Most of the leading Smartphone companies who are focused on manufacturing high end Smartphone are facing the situation, where their market share have declined remarkably, whereas budgeted Smartphone manufacturers are gaining the market share with massive amount of sales. There is a high competition in the Smartphone market, hence the price promotion is one of the most important factor for the Smartphone manufacturers because it can either generate revenue for the company by massive sales or affect the brand image by declining market share.
The thesis is aimed to go through the consumer market and extract the information on, how the consumer perceived these circumstances. The survey was conducted at Laurea University of Applied Science, Otaniemi unit among the students studying the Bachelor in Business Management in English.
The survey results showed that participants have different aspects while purchasing Smartphone like price, features, brand and design. Each of these factors has its own importance, but this survey showed that most of the participants considered price and brand as an important factor. Moreover, Price drop has been a major concern, but it does not affect the brand image significantly.
The thesis is aimed to go through the consumer market and extract the information on, how the consumer perceived these circumstances. The survey was conducted at Laurea University of Applied Science, Otaniemi unit among the students studying the Bachelor in Business Management in English.
The survey results showed that participants have different aspects while purchasing Smartphone like price, features, brand and design. Each of these factors has its own importance, but this survey showed that most of the participants considered price and brand as an important factor. Moreover, Price drop has been a major concern, but it does not affect the brand image significantly.