Personal Branding in Social Media : case: Lilia Mielonen
Ruhanen, Katrin (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060923289
https://urn.fi/URN:NBN:fi:amk-2023060923289
Tiivistelmä
This thesis explored the process of creating a personal brand as a fitness coach with limited resources, focusing on the appropriateness of Instagram and TikTok as social media platforms. Research methodology was qualitative and study was approached by using an exploratory desktop study method. Secondary data was collected from Finnish and English literature and peer reviewed articles and source for primary data was benchmarking. Through data analysis, the study identified key findings related to personal brand creation.
The study finds that Instagram can be an effective platform for creating a personal brand. Strategic approaches, such as content sharing tactics and visual elements, contribute to successful brand establishment. The benchmarks' personal brands on Instagram share similarities in terms of profile information, visuals and themes that align with the brands. TikTok, however, had less activity among benchmarks from personal brand aspect.
To create a personal brand with limited resources, the study recommends on utilizing strategic approach to content creation by utilizing Instagram's various media options, understanding the target audience's interests and sharing informative and engaging fitness-related content that can attract a wider audience. A strategic approach, including in-creased posting frequency, planned content themes, and engagement with fitness influencers and accounts, can enhance visibility and connection with the target audience.
Overall, the study provides insights into the process of creating a personal brand as a fitness coach with limited resources. It highlights the effectiveness of Instagram for brand creation, while acknowledging the limitations of TikTok.
The study finds that Instagram can be an effective platform for creating a personal brand. Strategic approaches, such as content sharing tactics and visual elements, contribute to successful brand establishment. The benchmarks' personal brands on Instagram share similarities in terms of profile information, visuals and themes that align with the brands. TikTok, however, had less activity among benchmarks from personal brand aspect.
To create a personal brand with limited resources, the study recommends on utilizing strategic approach to content creation by utilizing Instagram's various media options, understanding the target audience's interests and sharing informative and engaging fitness-related content that can attract a wider audience. A strategic approach, including in-creased posting frequency, planned content themes, and engagement with fitness influencers and accounts, can enhance visibility and connection with the target audience.
Overall, the study provides insights into the process of creating a personal brand as a fitness coach with limited resources. It highlights the effectiveness of Instagram for brand creation, while acknowledging the limitations of TikTok.