Customer satisfaction and retention : The case of Halpa-Halli Oy
Ghimire, Saroj (2014)
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023063024384
https://urn.fi/URN:NBN:fi:amk-2023063024384
Tiivistelmä
In today's modern era of huge business competitions, business enterprises try to pursue the best position in customer satisfaction and customer retention. It's always important for a business enterprise to maintain the quality level and the product standards in order to attract and retain customers. And, in order to make a better customer satisfaction level, companies should focus more on customer service and maintaining the quality of overall products to retain customer s for the long term business operation.
The main theme of this thesis is to investigate on the customer satisfaction level in Halpa-Halli Oy in relation to several factors related to customer services and the customer's buying habits. It also helps to find the current relationship situation between the case company; Halpa-Halli Oy and its customers. Besides, this research work explains about the various factors driving customers towards Halpa-Halli. Moreover, this research also covers the relationship between customer satisfaction and retention in general.
The concept of framework used in this thesis can be a motivator to the future researchers and can be used in the researches related to customer satisfaction and customer retention or each individual topic.
The main theme of this thesis is to investigate on the customer satisfaction level in Halpa-Halli Oy in relation to several factors related to customer services and the customer's buying habits. It also helps to find the current relationship situation between the case company; Halpa-Halli Oy and its customers. Besides, this research work explains about the various factors driving customers towards Halpa-Halli. Moreover, this research also covers the relationship between customer satisfaction and retention in general.
The concept of framework used in this thesis can be a motivator to the future researchers and can be used in the researches related to customer satisfaction and customer retention or each individual topic.