Understanding the factors influencing customer's behaviours to choose ride-sharing apps : a case study in Dhaka city
Islam, Md Thauhidul; Hossain, Md Tozzamel (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023082324899
https://urn.fi/URN:NBN:fi:amk-2023082324899
Tiivistelmä
This research aims to better understand the elements that impact people's decisions to utilise ride-sharing applications. The study uses a sample of 103 participants from a large population to analyse the identified factors. Secondary data was gathered from numerous journals, papers, and the official website of the ride-sharing app to assess these aspects and their influence on people's behaviour towards the usage of ride-sharing applications. Primary data was also collected through surveys from student participants, with additional representation from business people and service holders. The majority of users fell within the 20-25 age range, and the sample was predominantly male.
Additionally, over half of the respondents reported using Uber as their preferred ride-sharing app. The survey and Analysis highlighted that people tend to use ride-sharing apps during emergencies and to avoid traffic congestion, citing factors such as discounts, time-saving, and enhanced security and comfort as influential in their decision-making. Furthermore, drivers' efficiency and friendly behavior emerged as key factors influencing individuals to choose ride-sharing apps over other modes of transportation.
Additionally, over half of the respondents reported using Uber as their preferred ride-sharing app. The survey and Analysis highlighted that people tend to use ride-sharing apps during emergencies and to avoid traffic congestion, citing factors such as discounts, time-saving, and enhanced security and comfort as influential in their decision-making. Furthermore, drivers' efficiency and friendly behavior emerged as key factors influencing individuals to choose ride-sharing apps over other modes of transportation.