The branding of an Eco-friendly Business
Howlader, Elena (2014)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2014
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2014100714510
http://urn.fi/URN:NBN:fi:amk-2014100714510
Tiivistelmä
The topic of the following thesis involves creating a brand for an eco-friendly company and formulating a consistent brand image for it. The thesis explores the significance of branding as well as other current topics, such as eco-efficiency and sustainability, and aims to merge these in order to formulate a brand strategy.
The process of the thesis ranges from the research of the topic to implementation and creation of the visual identity of the brand, eventually leading to a sample product.
An online qualitative survey was conducted as the data collection method in order to have a better understanding of the target group and their expectations from such a brand and products. The survey result was then used to support and enhance the brand in question.
The process of the thesis ranges from the research of the topic to implementation and creation of the visual identity of the brand, eventually leading to a sample product.
An online qualitative survey was conducted as the data collection method in order to have a better understanding of the target group and their expectations from such a brand and products. The survey result was then used to support and enhance the brand in question.