Introducing E-scooters to the Da Nang Market and User’s Attitudes

Abstract

There are many dissertations about the introduction of E-scooters as a means of transportation in most European countries. However, in Vietnam, specifically Da Nang, there are only some reports re-lated to the introduction of E-scooter as a sustainable and environmentally friendly means of transpor-tation. The choice of topic was based on the authors' preferences about the European type of E-scooter which has the potential to replace motorbikes widely used and polluting the atmosphere in Da Nang. The introduction of E-scooters will bring many economic benefits because of their convenience, low operating costs, and friendliness to the environment. During the implementation process, the authors used previous studies as sources for research to intro-duce e-scooter to the Da Nang market and customer's attitudes. The content of the theoretical part was related to e-scooter, sustainable mobility, transportation planning, market research, customer attitudes and adaptations, infrastructure, and local legislation. This study combined quantitative and qualitative data collection with 106 survey respondents and 10 interviewees including locals and tour-ists to discover their attitudes. As a result, many residents and visitors had positive attitudes to using the e-scooter as a means of transportation. The thesis answered the research questions, but still had many limitations. The authors expected there would be people interested in this topic to delve into the research to bring the project to reality