Market Research for Smart Home Products in Finland. Case Study: Tropic Thunder
Hoang, Thinh (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023112231021
https://urn.fi/URN:NBN:fi:amk-2023112231021
Tiivistelmä
Abstract
This thesis explores the opportunities for selling smart home products of a Vietnamese company in the Finnish market through the launch of a startup company. The research involved analyzing the current business environment in Finland and collecting and analyzing data on customer preferences and interests. Three main research questions were answered through the research process: 1) Who is the potential audience for smart home products? 2) Are people in Finland willing to use smart home products to help them solve problems in their daily life? 3) In what security and safety features of smart home products are people interested in Finland?
The results of the study suggest that smart home products have gained significant interest in the Finnish market, particularly among middle-aged consumers. The pricing of the product was also found to be an important factor for customers, as the product is relatively expensive. In terms of features, customers value energy efficiency, security, and convenience. Nonetheless, the research provides a valuable foundation for developing a business plan and exploring opportunities for expanding the market for smart home products in Finland.
In general, the results indicate that there is a viable market for smart home products in Finland and that a possible new startup company can take advantage of the friendly business environment and government funding opportunities to launch and grow its business.
This thesis explores the opportunities for selling smart home products of a Vietnamese company in the Finnish market through the launch of a startup company. The research involved analyzing the current business environment in Finland and collecting and analyzing data on customer preferences and interests. Three main research questions were answered through the research process: 1) Who is the potential audience for smart home products? 2) Are people in Finland willing to use smart home products to help them solve problems in their daily life? 3) In what security and safety features of smart home products are people interested in Finland?
The results of the study suggest that smart home products have gained significant interest in the Finnish market, particularly among middle-aged consumers. The pricing of the product was also found to be an important factor for customers, as the product is relatively expensive. In terms of features, customers value energy efficiency, security, and convenience. Nonetheless, the research provides a valuable foundation for developing a business plan and exploring opportunities for expanding the market for smart home products in Finland.
In general, the results indicate that there is a viable market for smart home products in Finland and that a possible new startup company can take advantage of the friendly business environment and government funding opportunities to launch and grow its business.