Advancing sustainable fashion, collaboration between retailers and clothing brands
Aatamila, Lauri (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023112832161
https://urn.fi/URN:NBN:fi:amk-2023112832161
Tiivistelmä
The commissioning company for this thesis was the Finnish clothing retailer Kekäle Oy. Kekäle sells clothing for kids, women and men and it has a strong vision and desire to make a positive impact regarding sustainability in the fashion industry.
The purpose of this thesis is to evaluate how sustainable the clothing brands sold by Kekäle are in three different categories. Additionally, the work aims to measure how willing and transparent these clothing brands are to co-operate with retailers on sustainability initiatives.
To measure how sustainable clothing brands are in these three different categories, a survey was used to collect data. The data acquisition process was facilitated with email correspondence and meetings.
The research results indicate that clothing brands are generally willing and transparent to co-operate in sustainability initiatives with clothing retailers. Additionally, when looking at the results of the clothing brands involved in this research it can be observed that they only performed well in one out of three categories. Furthermore, research should be conducted to a larger audience to make the results more reliable.
The purpose of this thesis is to evaluate how sustainable the clothing brands sold by Kekäle are in three different categories. Additionally, the work aims to measure how willing and transparent these clothing brands are to co-operate with retailers on sustainability initiatives.
To measure how sustainable clothing brands are in these three different categories, a survey was used to collect data. The data acquisition process was facilitated with email correspondence and meetings.
The research results indicate that clothing brands are generally willing and transparent to co-operate in sustainability initiatives with clothing retailers. Additionally, when looking at the results of the clothing brands involved in this research it can be observed that they only performed well in one out of three categories. Furthermore, research should be conducted to a larger audience to make the results more reliable.