Mass Personalized Reality — A Case Study of Nokia Corporation
Ikonen, Saara; Järvinen, Jyri; Partti, Toni; Vepsäläinen, Sanna (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023113033224
https://urn.fi/URN:NBN:fi:amk-2023113033224
Tiivistelmä
In this bachelor’s thesis commissioned by Nokia Corporation, a conceptual solution for enhancing customer experience through an implementation of augmented reality in a stadium context was explored. The initial inspiration for the concept arose from a novel screen technology in which steerable multi-view pixels figuratively create an illusion of “parallel reality” by directing different images simultaneously to viewers in different locations.
The use of this technology enables new ways of tailoring the customer experience by means of customization and personalization, whether for entertainment, marketing, or accessibility purposes. This service provides added value for the customer and opens new revenue opportunities for the service provider.
Service design and design thinking principles along with research, survey, and benchmarking methods were utilized in the development task. The objective was to adopt a customer-oriented approach, prioritizing the user experience in this work. The iterative process also drew on feedback from the client. The thesis provides an overview of the project environment, the design sprint process, and team collaboration. It describes the technical aspects of the displays and the location tracking methods used and details the benefits of the concept for the customer and the ecosystem.
The outcome of the design sprint was a prototype of the concept developed into the form of a user story. The prototype provides solutions on a conceptual level to user pain points identified during research. As the concept took a futuristic approach, the thesis also considers the benefits and potential challenges of the technology. In addition, avenues for future development of the concept are also contributed.
The use of this technology enables new ways of tailoring the customer experience by means of customization and personalization, whether for entertainment, marketing, or accessibility purposes. This service provides added value for the customer and opens new revenue opportunities for the service provider.
Service design and design thinking principles along with research, survey, and benchmarking methods were utilized in the development task. The objective was to adopt a customer-oriented approach, prioritizing the user experience in this work. The iterative process also drew on feedback from the client. The thesis provides an overview of the project environment, the design sprint process, and team collaboration. It describes the technical aspects of the displays and the location tracking methods used and details the benefits of the concept for the customer and the ecosystem.
The outcome of the design sprint was a prototype of the concept developed into the form of a user story. The prototype provides solutions on a conceptual level to user pain points identified during research. As the concept took a futuristic approach, the thesis also considers the benefits and potential challenges of the technology. In addition, avenues for future development of the concept are also contributed.