Sales strategy for non-profit organisation : case organisation JCI Havis Amanda

Abstract

The thesis focused on developing a sales strategy for a non-profit organization JCI Havis Amanda. I was inspired to write this thesis after previously serving on the board of directors of the organisation and witnessing the difficulties in finding financial partners for the organization. This thesis examined JCI Havis Amanda's current sales strategy and provided recommendations to improve its partnership development efforts. by conducting interviews with key stakeholders, analysing past partnership successes and failures, and benchmarking against other non-profit organizations.

The information was gathered from various sources using qualitative research method which examines experiences, behaviours, and relationships without statistical analysis, mathematical models, or numerical data processing. This thesis provided JCI Havis Amanda with clearer value proposition and a sales strategy to which they can start to build their sales plan. Additionally, the research provided valuable insights into customer preferences, motivations, and pain points, allowing JCI Havis Amanda to tailor their products and services accordingly.