Drone Delivery Service at Nokia Arena - A Case Study of Nokia Corporation
Hahl, Eetu; Hiismäki, Oskar; Paloheimo, Wilma; Tenhunen, Santeri; Vuolahti, Mari (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023120835283
https://urn.fi/URN:NBN:fi:amk-2023120835283
Tiivistelmä
The purpose of this thesis is to provide Nokia Arena with a futuristic and technically feasible digital service concept solution using Network as Code technology. In response to Nokia’s challenge to ideate a digital service solution concept via the Design Sprint method, the primary focus was on creating an automated food delivery service that enables visitors to order food through a smartphone application and have it delivered directly to their seats by a drone within the venue.
The main research methods utilized were benchmarking and customer survey. Based on these methods, the development team made data-driven decisions on how to proceed with the development of the service concept. The purpose is to enhance customer satisfaction, reduce queuing times, and introduce new user experience at events held at Nokia Arena.
The potential benefits for Nokia Arena include better customer service, increased customer loyalty and visibility as a technology pioneer in the entertainment context. The knowledge base explores automated delivery services, drone technology, drone utilization with 5G network and Network as Code.
With the developed digital service concept Nokia can offer full arena experience through an automated food delivery service. The key result of the concept was a prototype of an application that would allow the customer to order food fast and easy way from selected restaurant directly to their seat or pick up the preordered food at the restaurant. Customers will no longer need to queue for their food and fear missing out on parts of the event. This concept is also particularly useful for people with reduced mobility, contributing a more inclusive and enjoyable event experience. It can also improve crowd management by reducing congestion and long wait times. Overall, automated food delivery service with drones makes for a user-centric approach that addresses practical challenges and creates a more inclusive and enjoyable environment for all parties.
The main research methods utilized were benchmarking and customer survey. Based on these methods, the development team made data-driven decisions on how to proceed with the development of the service concept. The purpose is to enhance customer satisfaction, reduce queuing times, and introduce new user experience at events held at Nokia Arena.
The potential benefits for Nokia Arena include better customer service, increased customer loyalty and visibility as a technology pioneer in the entertainment context. The knowledge base explores automated delivery services, drone technology, drone utilization with 5G network and Network as Code.
With the developed digital service concept Nokia can offer full arena experience through an automated food delivery service. The key result of the concept was a prototype of an application that would allow the customer to order food fast and easy way from selected restaurant directly to their seat or pick up the preordered food at the restaurant. Customers will no longer need to queue for their food and fear missing out on parts of the event. This concept is also particularly useful for people with reduced mobility, contributing a more inclusive and enjoyable event experience. It can also improve crowd management by reducing congestion and long wait times. Overall, automated food delivery service with drones makes for a user-centric approach that addresses practical challenges and creates a more inclusive and enjoyable environment for all parties.