Interactive Nokia Arena Application - A Case Study of Nokia Corporation
Koskela, Sampo; Kontro, Joel; Mäkelä, Eero; Malmi, Emilia (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023120835516
https://urn.fi/URN:NBN:fi:amk-2023120835516
Tiivistelmä
The purpose of this thesis was to develop a proposed solution for Nokia Corporation that utilizes 5G and Network as Code in the arena context. The challenge given by Nokia was titled Next Generation Stadium and the focus was to figure out what opportunities contain in the arena business for the next 3 to 10 years.
The development part of the project was done by using a five-day long Design Sprint workshop method. The workshop is divided in five different themes one for each day. The challenge began by choosing the base idea for the work, with each day developing the idea further. The team chose to develop an application for Nokia Arena to provide improved event experiences for visitors and open new possibilities commercially for the service providers at the arena.
To gain knowledge about the visitors the team used benchmarking and conducted a survey. Benchmarking was focused on smart stadiums around the world and stadiums or arenas that use an application for visitors. The survey questionnaire focused on event visitors to understand how they behave during events. During the Design Sprint week, we also discussed our plan with Nokia employee specialists and gained useful feedback that helped to shape the direction of the project.
The team developed a prototype of an application for visitors to utilize during events at Nokia Arena. The plan was to create a beneficial application for first time visitors and regular visitors. The main functions in the application were implemented based on our analysis from benchmarking and survey results. The user experience was considered during the design part and the interface graphically contain similarities with the Nokia Arena but in a unique way.
During the development week the team came up with several functions to include in the final application. Due to limited amount of time these functions were not involved in the prototype. As a team we are confident that for future development the application should be implemented with features such as memberships with benefits, book a table, queue times at services, feedback possibility and food delivery to seat.
The development part of the project was done by using a five-day long Design Sprint workshop method. The workshop is divided in five different themes one for each day. The challenge began by choosing the base idea for the work, with each day developing the idea further. The team chose to develop an application for Nokia Arena to provide improved event experiences for visitors and open new possibilities commercially for the service providers at the arena.
To gain knowledge about the visitors the team used benchmarking and conducted a survey. Benchmarking was focused on smart stadiums around the world and stadiums or arenas that use an application for visitors. The survey questionnaire focused on event visitors to understand how they behave during events. During the Design Sprint week, we also discussed our plan with Nokia employee specialists and gained useful feedback that helped to shape the direction of the project.
The team developed a prototype of an application for visitors to utilize during events at Nokia Arena. The plan was to create a beneficial application for first time visitors and regular visitors. The main functions in the application were implemented based on our analysis from benchmarking and survey results. The user experience was considered during the design part and the interface graphically contain similarities with the Nokia Arena but in a unique way.
During the development week the team came up with several functions to include in the final application. Due to limited amount of time these functions were not involved in the prototype. As a team we are confident that for future development the application should be implemented with features such as memberships with benefits, book a table, queue times at services, feedback possibility and food delivery to seat.