Optimizing startup digital marketing with artificial intelligence (AI) tools
Larina, Marina (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023120835510
https://urn.fi/URN:NBN:fi:amk-2023120835510
Tiivistelmä
To assess the impact of Artificial Intelligence (AI) on the digital marketing strategies of startups, this study was undertaken. The goal was to explore how AI could enhance marketing effectiveness, focusing on customer engagement and campaign personalization, which are crucial for the competitive growth of startups.
The investigation was conducted using a quantitative research method. Quantitative data were gathered and analyzed from web analytics and social media platforms to measure changes in Click-Through Rates (CTR) as a key performance indicator. Qualitative insights were also obtained to understand the context behind the data.
The study found that AI tools can significantly enhance digital marketing efforts, leading to improved CTRs. However, the effectiveness of these tools depends greatly on the human expertise guiding their application. The conclusion emphasizes that AI acts as a complement to, rather than a replacement for, the strategic input of marketing professionals.
The investigation was conducted using a quantitative research method. Quantitative data were gathered and analyzed from web analytics and social media platforms to measure changes in Click-Through Rates (CTR) as a key performance indicator. Qualitative insights were also obtained to understand the context behind the data.
The study found that AI tools can significantly enhance digital marketing efforts, leading to improved CTRs. However, the effectiveness of these tools depends greatly on the human expertise guiding their application. The conclusion emphasizes that AI acts as a complement to, rather than a replacement for, the strategic input of marketing professionals.