Fast fashion and its consequences : Millennials and Gen Z attitude towards fast fashion
Miettinen, Alisya (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121135804
https://urn.fi/URN:NBN:fi:amk-2023121135804
Tiivistelmä
This study originates from the author’s interest in exploring how younger generations navigate their lives on social media and in reality. Influencers play a significant role in pressuring Millennials and Gen Z to embrace fast fashion, an industry that hides its negative impact on the environment.
The goal of this research is to understand people’s attitudes towards fast fashion and its environmental consequences. This involves exploring sub-questions such as what defines fast fashion, the trade-off between durability and affordability, and comprehending the environmental harm it causes.
Drawing on concepts like consumerism, climate change, and consumer perception, this thesis utilizes quantitative research by conducting a survey on social media to collect factual data. The survey allows participants to share their experiences anonymously, while additional insights are gathered from secondary sources including online platforms, the LUT library, and documentaries. Through this concise study, the aim is to provide valuable insights into the far-reaching effects of fast fashion on our planet.
The goal of this research is to understand people’s attitudes towards fast fashion and its environmental consequences. This involves exploring sub-questions such as what defines fast fashion, the trade-off between durability and affordability, and comprehending the environmental harm it causes.
Drawing on concepts like consumerism, climate change, and consumer perception, this thesis utilizes quantitative research by conducting a survey on social media to collect factual data. The survey allows participants to share their experiences anonymously, while additional insights are gathered from secondary sources including online platforms, the LUT library, and documentaries. Through this concise study, the aim is to provide valuable insights into the far-reaching effects of fast fashion on our planet.