Consumer Behavior Trends in Kyrgyzstan : a Focus on Generation Z
Alymkozhoev, Aibek (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121437204
https://urn.fi/URN:NBN:fi:amk-2023121437204
Tiivistelmä
In this thesis, the main objective is to conduct an analysis of the trends that have a significant influence on the consumer behavior of Generation Z representatives in Kyrgyzstan. The goal of this research is to explore the factors that play a significant role in the decision-making process of this particular demographic. The findings of the research will present a valuable vision of the aspects that have an influence on the consumer behavior of Generation Z in Kyrgyzstan.
For this research project, a deductive approach is being used as it is best suited for quantitative research methods. The primary data is collected through empirical research, specifically surveys, which is a quantitative way of gathering data. Additionally, some of the questions in the survey are open-ended, which allows for the collection of qualitative data. The remaining questions in the survey are multiple-choice. The secondary data being used in the thesis is based on both qualitative and quantitative data from previous research studies.
The most important key findings are the most significant trends influencing Generation Z's consumer behavior in Kyrgyzstan are trusted sources like family and friends. Reviews and recommendations also have a massive impact on their decision-making.
For this research project, a deductive approach is being used as it is best suited for quantitative research methods. The primary data is collected through empirical research, specifically surveys, which is a quantitative way of gathering data. Additionally, some of the questions in the survey are open-ended, which allows for the collection of qualitative data. The remaining questions in the survey are multiple-choice. The secondary data being used in the thesis is based on both qualitative and quantitative data from previous research studies.
The most important key findings are the most significant trends influencing Generation Z's consumer behavior in Kyrgyzstan are trusted sources like family and friends. Reviews and recommendations also have a massive impact on their decision-making.