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Young adult's knowledge of financial literature

Loukonen, Venessa; Lunjova, Valerija (2023)

 
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Loukonen, Venessa
Lunjova, Valerija
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121637865
Tiivistelmä
The objective of Nuorten yrittäjyys ja talous NYT is to ensure that every child and young individual, regardless of their background, has the opportunity to acquire essential skills for their future benefit. The NYT aims to enhance the readiness of children and young people to meet the evolving demands of working life and nowadays economical realities, efficiently manage their daily lives, and recognize their strengths. The company expressed an interest in understanding the financial literacy of young adults. Despite the slight age difference in our research compared to the target group of the company, they willingly accepted our offer. The goal was to explore the knowledge young adults have acquired over the years and identify the information that could already be imparted to individuals aged 18 and younger to assist them in making informed financial decisions.

The target demographic for our research included young adults aged 18 to 26. We gathered information on their financial knowledge through survey responses from 51 individuals and conducted interviews with 10 young adults. The data revealed interesting trends, particularly in gender differences, with males demonstrating a greater willingness to take risks in financial decision-making compared to females.

In summary, the collected data provides valuable insights for analysis, meeting the requirements outlined by the NYT company. The research provides valuable perspectives on the financial habits of young individuals, underscoring the necessity for customized financial education initiatives, a focus of our collaborative efforts with NYT. It is crucial to provide young adults with the knowledge and abilities in finance to enable them to make wellinformed choices and establish a robust groundwork for their future.
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