Establishing "Made in EU" magazine
Okono, Aniekan Asuquo (2010)
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023122138912
https://urn.fi/URN:NBN:fi:amk-2023122138912
Tiivistelmä
This thesis' aim is providing Zone Trade Services Oy with information about the market of European business publications which the company is seeking for. Zone Trade Services Oy 1s currently located in the Central Ostrobothnia region of Finland, Europe. More information about Zone Trade Services can be found on the website www.zonetradeservices.eu.
In this thesis work, used information involves calculations based on market prices as of 23 June 2010, research and statistics data obtained from internet sources.
The information is compiled in a manner that will enable the management of Zone Trade Services Oy to understand the costs involved in manufacturing a business magazine, costs of distributing this magazine, demographics of the target market, existing competitors, readership and strategies to use in penetrating the target market.
Information on sales forecast and a three year financial plan is made available to further assist the company to be realistic in its expectations and to enable the company manage its working capital effectively in order to push the business to the third year in operations when this business would be profitable.
In this thesis work, used information involves calculations based on market prices as of 23 June 2010, research and statistics data obtained from internet sources.
The information is compiled in a manner that will enable the management of Zone Trade Services Oy to understand the costs involved in manufacturing a business magazine, costs of distributing this magazine, demographics of the target market, existing competitors, readership and strategies to use in penetrating the target market.
Information on sales forecast and a three year financial plan is made available to further assist the company to be realistic in its expectations and to enable the company manage its working capital effectively in order to push the business to the third year in operations when this business would be profitable.