Business Idea for Asian Children’s Camp in Finland
Almeida, Maria; Nissinen, Uliana (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023122138909
https://urn.fi/URN:NBN:fi:amk-2023122138909
Tiivistelmä
The aim of this thesis is to give recommendations on arranging a children’s activity camp for tourists from Asia for the travel agency Scandic Way Oy and to help the company to expand their business and find a new direction in business development by attracting new customers. By creating a children camp, everyone involved will be benefited: caretakers, the company, the service providers, the locations of the services and the target audience.
Theoretical frameworks consist of two topics: Asian families culture and travelling behaviour and, kids camp development. This thesis is taking a closer look at the impact of Asian tourism in Finland, differences in cultures between Western and Eastern families, the peculiarities of travel of the modern generation. Information about camps theory of experiences and experience measurements will be also considered as well as special event planning.
The research methods used are survey research, business model canvas and customer journey map. Business model canvas is a useful tool that helps to see visually the ideation of the business. Customer journey map gives a hint on how the service might be used from the customer perspective based on the business model canvas research. Both research methods theoretically and visually demonstrated the service from different perspective: how it is organized from the business and the customer points of view. And the third method is the survey which helped us to get insights from the respondents directly. A benchmarking analysis was also conducted for possible services to use in the camp.
After the research methods were put in use, we have gathered useful information for the partner company about their customers as well as the possibility to expand their business and offer more services for the clients. The participants of the survey were direct customers of the company, and the results show that they are interested in participating in a camp in Finland with different themes. The partner company has given feedback after reading this thesis. They have gained new insight of their customers and are thankful to have the new idea of possibly creating a camp for children.
Theoretical frameworks consist of two topics: Asian families culture and travelling behaviour and, kids camp development. This thesis is taking a closer look at the impact of Asian tourism in Finland, differences in cultures between Western and Eastern families, the peculiarities of travel of the modern generation. Information about camps theory of experiences and experience measurements will be also considered as well as special event planning.
The research methods used are survey research, business model canvas and customer journey map. Business model canvas is a useful tool that helps to see visually the ideation of the business. Customer journey map gives a hint on how the service might be used from the customer perspective based on the business model canvas research. Both research methods theoretically and visually demonstrated the service from different perspective: how it is organized from the business and the customer points of view. And the third method is the survey which helped us to get insights from the respondents directly. A benchmarking analysis was also conducted for possible services to use in the camp.
After the research methods were put in use, we have gathered useful information for the partner company about their customers as well as the possibility to expand their business and offer more services for the clients. The participants of the survey were direct customers of the company, and the results show that they are interested in participating in a camp in Finland with different themes. The partner company has given feedback after reading this thesis. They have gained new insight of their customers and are thankful to have the new idea of possibly creating a camp for children.