Social media marketing plan for small cosmetic business
Alfa, Danielle (2023)
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023122239067
https://urn.fi/URN:NBN:fi:amk-2023122239067
Tiivistelmä
Keywords: Social Media, Marketing, Beauty Industry, Rebranding
This is a product-based thesis in which the thesis's objective is to create a social media marketing strategy for, the small cosmetic business, Unigloss for its upcoming relaunch in early 2024. The social media marketing strategy includes comprehensive guidance on how, when, and what to publish on the company's three social media sites, Facebook, TikTok, and Instagram. The author of this thesis owns a business and has opted to build a social media marketing plan as her thesis after choosing to relaunch the company.
The thesis is split into two sections: theoretical framework and real product. The theoretical framework explains the firm, its brand, the issue of social media, social media marketing, and the SOSTAC® ap-proach as part of a social media marketing plan. The second section is the real product, which is a so-cial media marketing strategy for the business. The research and theoretical foundations for this thesis were used to create the social media marketing plan. This thesis was created using both qualitative and quantitative research approaches. An interview with a previous loyal customer, who will remain anon-ymous, was conducted and a survey was conducted on Microsoft forms.
Many small businesses in the beauty industry rely on social media to gain loyal customers and brand recognition. Online time usage is growing, and digital marketing continues to receive more of the mar-keting budget. It is better for the business to make a digital shift that will help them in the future, given the abundance of prospects in digital marketing (Neher, 2021). A survey and interview with loyal cus-tomers will be conducted to aid the relaunch and will be used to create content that relates to con-sumers for the relaunch in 2024.
This is a product-based thesis in which the thesis's objective is to create a social media marketing strategy for, the small cosmetic business, Unigloss for its upcoming relaunch in early 2024. The social media marketing strategy includes comprehensive guidance on how, when, and what to publish on the company's three social media sites, Facebook, TikTok, and Instagram. The author of this thesis owns a business and has opted to build a social media marketing plan as her thesis after choosing to relaunch the company.
The thesis is split into two sections: theoretical framework and real product. The theoretical framework explains the firm, its brand, the issue of social media, social media marketing, and the SOSTAC® ap-proach as part of a social media marketing plan. The second section is the real product, which is a so-cial media marketing strategy for the business. The research and theoretical foundations for this thesis were used to create the social media marketing plan. This thesis was created using both qualitative and quantitative research approaches. An interview with a previous loyal customer, who will remain anon-ymous, was conducted and a survey was conducted on Microsoft forms.
Many small businesses in the beauty industry rely on social media to gain loyal customers and brand recognition. Online time usage is growing, and digital marketing continues to receive more of the mar-keting budget. It is better for the business to make a digital shift that will help them in the future, given the abundance of prospects in digital marketing (Neher, 2021). A survey and interview with loyal cus-tomers will be conducted to aid the relaunch and will be used to create content that relates to con-sumers for the relaunch in 2024.