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Enhanced Sport Event

Oja, Miko; Karhu, Henri (2023)

 
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Oja, Miko
Karhu, Henri
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202401171503
Tiivistelmä
This thesis is done in collaboration with Nokia Corporation. Our team was given the task of ideating how to improve Nokia Arena experience with the future in mind.

The development work focuses on the possibilities created by virtual reality to improve the arena experience at home and the features in the environment itself. We focused especially on sports events, but this can be also applied to other events as well. It is also described other technologies that can be applied to this topic, such as augmented reality and metaverse.

The project started with a week-long design sprint workshop, where we ideated, developed the final product proposal, which we presented to our partner Nokia. In the design process, we were using various methods, such as brainstorming, survey and prototyping. We were also helped by the sparring. The week was very intensive and had a fast schedule, which was good to continue forward. We collected data through a survey, from which we got good information on how open people are in trying new technology and a new way of following sports.

From the results, we noticed that about half of the respondents would be ready to try virtual glasses at sports events and various statistics would be good to include in the viewing experience. In the future, these glasses will become more and more common. For example, at the moment, the prices of the glasses may be high, the lack of information about their features may be low and the technology has not developed enough yet, so when these things will change, virtual glasses and the reality will become more and more popular, as their potential is great. This can be compared to, for example, electric cars, which have become more common globally.
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