Finnish market research for Uzbekistan fruits. Case: NATECO IMPEX LLC

Abstract

This thesis offers a comprehensive research and analysis of the Finnish dried fruit market, focusing on its current state and trends. The main objective of this thesis is to study and analyze the Finnish dried fruit market for NATECO IMPEX, to provide valuable insights and strategic recommendations to exploit emerging opportunities. For NATECO IMPEX to minimize the risks involved in participating in this market, a basic knowledge of the market is necessary. This thesis will help readers to draw the most basic conclusions about the Finnish dried fruit market. The analysis highlights key product segments, distribution channels, and key players in the Finnish dried fruit industry. Combining qualitative and quantitative data is the main method of data analysis for the thesis. Information is collected using a PEST analysis, Porter's five forces analysis, and a SWOT analysis for Finnish market entry strategy planning. Digital resources as well as business and marketing books were used for this study.