BRAND AND QUALITY CONTROL OF GARMENT PRODUCTS IN THE BANGLADESH GARMENT INDUSTRY
Hoshen, Mohammad (2014)
Hoshen, Mohammad
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014112616824
https://urn.fi/URN:NBN:fi:amk-2014112616824
Tiivistelmä
Abstract
This thesis paper contains information on the garment industry of Bangladesh. The garment business plays a vital part in global market. There are a large numbers of world renowned apparel companies that outsource their products in Bangladesh. The aim of the thesis is to explicate quality management in garment production and the brand protection process during outsourcing in Bangladesh.
The theoretical part of the thesis provides basic information about garment products, the global market of garments, a background of the Bangladesh garment industry, and its current position in the global garment outsourcing market.
Quality management and branding is truly an important matter in the garment industry which is described in the second part of the thesis. A quantitative research method is applied in the research section. There was questionnaire for interview regarding quality management and brand protection of garment product in Bangladesh. This questionnaire surveyed both manufacturers and buyers of apparel products.
Bangladesh is a potential market of garment product outsourcing in the global garment market. Although there are some problems in the garment industry of Bangladesh it still has priority among buyers on the global market.
This thesis paper contains information on the garment industry of Bangladesh. The garment business plays a vital part in global market. There are a large numbers of world renowned apparel companies that outsource their products in Bangladesh. The aim of the thesis is to explicate quality management in garment production and the brand protection process during outsourcing in Bangladesh.
The theoretical part of the thesis provides basic information about garment products, the global market of garments, a background of the Bangladesh garment industry, and its current position in the global garment outsourcing market.
Quality management and branding is truly an important matter in the garment industry which is described in the second part of the thesis. A quantitative research method is applied in the research section. There was questionnaire for interview regarding quality management and brand protection of garment product in Bangladesh. This questionnaire surveyed both manufacturers and buyers of apparel products.
Bangladesh is a potential market of garment product outsourcing in the global garment market. Although there are some problems in the garment industry of Bangladesh it still has priority among buyers on the global market.