Lean startup approach for innovative corporate culture
Myyryläinen, Minna; Hämäläinen, Heidi (2014)
Myyryläinen, Minna
Hämäläinen, Heidi
Laurea-ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014112116193
https://urn.fi/URN:NBN:fi:amk-2014112116193
Tiivistelmä
The purpose of this thesis is to study how the lean startup approach could help companies have a more innovative corporate culture. Companies need to change in order to be able to answer to today's new challenges: changing business environment and increasing competition that create pressure for companies to be more innovative and create new services faster. At the same time, many companies need to be more efficient and reduce their costs.
In this study we have explored how the lean startup approach could answer to those new challenges and find a way how to implement the lean startup approach for organizations like large established companies.
The objective of the thesis is to create a practical way to introduce the lean startup approach for the organizations and to test how it works in real life with a pilot. For this practical way we have created the Lean startup innovation program which aims to help organizations achieve their strategic objectives, share knowledge and create new innovative services or business concepts or renew existing services fast and efficiently. Lean startup innovation program is made based on the lean startup approach and it is organized with the service design process, methods and tools.
The main sources of information in this thesis have been literature, internet sources, open theme interviews with experts and the pilot of the Lean startup innovation program. The most important source has been the Lean startup innovation program pilot and results from it.
The research revealed that the lean startup approach is useful for organizations when they are aiming to make their corporate culture more innovative. Based on the results from the Lean startup innovation program pilot, we can see that the approach helps organizations work in an innovative way. The program itself was found to be an efficient way to introduce the new approach for the organizations and it can be used in various industries and organizations in the future. The pilot company saw that the approach was very useful and they were interested in continuing working with this new way. Efficiency of the program naturally depends on how ready the organization is for the new methods and how committed it is to changes.
In this study we have explored how the lean startup approach could answer to those new challenges and find a way how to implement the lean startup approach for organizations like large established companies.
The objective of the thesis is to create a practical way to introduce the lean startup approach for the organizations and to test how it works in real life with a pilot. For this practical way we have created the Lean startup innovation program which aims to help organizations achieve their strategic objectives, share knowledge and create new innovative services or business concepts or renew existing services fast and efficiently. Lean startup innovation program is made based on the lean startup approach and it is organized with the service design process, methods and tools.
The main sources of information in this thesis have been literature, internet sources, open theme interviews with experts and the pilot of the Lean startup innovation program. The most important source has been the Lean startup innovation program pilot and results from it.
The research revealed that the lean startup approach is useful for organizations when they are aiming to make their corporate culture more innovative. Based on the results from the Lean startup innovation program pilot, we can see that the approach helps organizations work in an innovative way. The program itself was found to be an efficient way to introduce the new approach for the organizations and it can be used in various industries and organizations in the future. The pilot company saw that the approach was very useful and they were interested in continuing working with this new way. Efficiency of the program naturally depends on how ready the organization is for the new methods and how committed it is to changes.