Sustainable development plan in hospitality : Muong Thanh Vinh Hotel

Abstract

Sustainable development has been a hot issue and key strategy in many businesses. It is a powerful tool that companies use to drive innovation and earn profit while taking action to provide better future for next generation. Though it is a worldwide trend all over the world, in Vietnam sustainable development is still a new topic. The ultimate goal of this thesis is to develop a sustainable plan for the case company – Muong Thanh Vinh Hotel. The author uses deductive approach and qualitative research method in this study. Secondary data is collected via various sources: previous literature, books, article, journal and Internet sources while primary data is obtained via in-depth interviews with company’s staff and author’s observations. Theoretically, SOSTAC model is the key framework for this study. The concept of sustainable development and its dimensions are explained clearly. Empirically, the author examines company’s internal and external resources and surrounding business environment. Based on the data collected, the author comes up with a new sustainable development plan for the next three years.