MARKET STUDY FOR VIETNAMESE COFFEE IN EUROPEAN UNION MARKET CASE STUDY OF VIETNAM NATIONAL COFFEE CORPORATION
Nguyen Kim, Oanh (2014)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2014
Creative Commons Attribution 1.0 Finland
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2014112917483
http://urn.fi/URN:NBN:fi:amk-2014112917483
Tiivistelmä
Currently, Vietnam is the second biggest coffee exporter in the world after Brazil; and European Union is the largest import market of Vietnamese coffee. Therefore, market expanding in European Union area is considered as an important goal for Vietnam’s coffee industry as well as coffee exporters. The commissioner, the Vietnam National Coffee Corporation, has been used as a case study in this thesis to reflect to the situation around the commissioner.
The aim of the thesis is to analyze the current Vietnamese coffee exports to the market of European Union. Besides, the situation of coffee imports and consumption will be mentioned and evaluated in the study. Importantly, the research results will identify potential EU markets for the Vietnam National Coffee Corporation to expand its export operation. The thesis is conducted with the significant help of secondary research.
The theoretical section of the thesis offers information about international trade, especially exports. The study was performed according to the following steps in the order: (1) Identifying and building the thesis’s structure; (2) Collecting and analyzing secondary data (3) Synthesizing and reporting data by personal perception (4) Presenting and recommending based on own opinion. The commissioner was placed at the foundation during the process of thesis implementation.
On the basis of the results of this research, it can be concluded that there are five EU potential markets identified for the commissioner to enter. They are: Sweden, Finland, Norway, Czech Republic, and Croatia.
The aim of the thesis is to analyze the current Vietnamese coffee exports to the market of European Union. Besides, the situation of coffee imports and consumption will be mentioned and evaluated in the study. Importantly, the research results will identify potential EU markets for the Vietnam National Coffee Corporation to expand its export operation. The thesis is conducted with the significant help of secondary research.
The theoretical section of the thesis offers information about international trade, especially exports. The study was performed according to the following steps in the order: (1) Identifying and building the thesis’s structure; (2) Collecting and analyzing secondary data (3) Synthesizing and reporting data by personal perception (4) Presenting and recommending based on own opinion. The commissioner was placed at the foundation during the process of thesis implementation.
On the basis of the results of this research, it can be concluded that there are five EU potential markets identified for the commissioner to enter. They are: Sweden, Finland, Norway, Czech Republic, and Croatia.