Event Supply in Imatra Region
Mäyrä, Mark; Baniya, Sushmita (2014)
Saimaan ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2014120618786
http://urn.fi/URN:NBN:fi:amk-2014120618786
Tiivistelmä
This is a research-based thesis about event tourism, which focuses on event supply in Imatra region. The purpose of the thesis was to find out what kind of events travellers to Imatra region wish to attend.
The first theoretical part of the thesis concentrates on event tourism, typology of events and different impacts of event tourism. Second part of theory of the thesis focuses on specifics of tourism and event supply in Imatra region. The information for the theoretical part was gathered from literature, newspaper articles and various internet sources. The empirical part of the thesis was carried out by using quantitative research method. The data for this part was gathered through questionnaire with travellers to Imatra region. The survey included both multiple-choice and open questions.
As a result of the research, the profile of potential event visitors was drawn. In addition travellers’ event preferences and expectations were found out. Also preferred timing, money usage and media preferences were found out. More-over, ways of improving event supply in Imatra are suggested. Based on the findings of the research future development is suggested. Finally it is suggested how improved event supply could benefit whole tourism experience in Imatra region.
The first theoretical part of the thesis concentrates on event tourism, typology of events and different impacts of event tourism. Second part of theory of the thesis focuses on specifics of tourism and event supply in Imatra region. The information for the theoretical part was gathered from literature, newspaper articles and various internet sources. The empirical part of the thesis was carried out by using quantitative research method. The data for this part was gathered through questionnaire with travellers to Imatra region. The survey included both multiple-choice and open questions.
As a result of the research, the profile of potential event visitors was drawn. In addition travellers’ event preferences and expectations were found out. Also preferred timing, money usage and media preferences were found out. More-over, ways of improving event supply in Imatra are suggested. Based on the findings of the research future development is suggested. Finally it is suggested how improved event supply could benefit whole tourism experience in Imatra region.