Green Claims in Corporate Marketing - Examination and Impacts

Abstract

In recent years, there has been a growing awareness and concern about the impact of human activities on the environment. This has led to an increasing demand from consumers for businesses to adopt sustainable practices and uphold environmental values. As a result, many companies have jumped on the 'green' bandwagon, making claims about their eco-friendly initiatives and products. However, not all of these claims are genuine, and this is where the issue of greenwashing comes into play. This research paper emphasizes the importance of businesses being held accountable for their environmental values and practices in the face of the increasing consumer demand for sustainability. It highlights the issue of greenwashing and provides guidance for businesses to ensure their green claims are truthful and genuine. The paper also examines the legal implications of greenwashing and the need for environmental transparency in the business world. Ultimately, the goal is to help businesses communicate honestly and transparently about their green practices and enable consumers to make informed choices.