Business model based on customer buying behavior improves business architecture analysis
Vojt, Maja (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202404106195
https://urn.fi/URN:NBN:fi:amk-202404106195
Tiivistelmä
The objectives of this case study were to find an expeditious market entry and the first paying customer for a new micro company, as well as to develop an executable business model. A plethora of explorative and comparative research designs have been applied to discover the requirements that come from the market and the paying customers. The findings were compared with the micro company’s vision about their product and preferred customer, and the preference about how to do business. The results of the comparison contributed to the creation of the business model.
The developed business model is a custom-made visualization of the customer segment based on their buying behavior, as this approach dictated the requirements for the operational architecture of the micro company. Consequently, those requirements helped determine the interrelatedness between the components of the business model that create value for the company and the customer. The possible risk factors were added to the business model.
The research is relevant for anyone who wants to design a company that stays close to its specific values regarding customer relationships, internal operations, and product or service quality.The research is also relevant to new market entrants who want to conduct detailed research on their target market. A combination of exploratory and comparative research designs provides both discoveries and valuable insights into the market dynamics and specific requirements. This research is relevant for those who want to develop a business model that follows its emergent construct: creation and analysis of the interrelated activities that deliver valuable results.
The developed business model is a custom-made visualization of the customer segment based on their buying behavior, as this approach dictated the requirements for the operational architecture of the micro company. Consequently, those requirements helped determine the interrelatedness between the components of the business model that create value for the company and the customer. The possible risk factors were added to the business model.
The research is relevant for anyone who wants to design a company that stays close to its specific values regarding customer relationships, internal operations, and product or service quality.The research is also relevant to new market entrants who want to conduct detailed research on their target market. A combination of exploratory and comparative research designs provides both discoveries and valuable insights into the market dynamics and specific requirements. This research is relevant for those who want to develop a business model that follows its emergent construct: creation and analysis of the interrelated activities that deliver valuable results.