How could the Belgian company PRALIBEL develop its internationalisation strategy if it decided to market its products in Finland?
de Wouters de Bouchout, Tanguy (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202404308591
https://urn.fi/URN:NBN:fi:amk-202404308591
Tiivistelmä
This thesis seeks to identify and define the most appropriate internationalisation strategies for the Belgian company Pralibel, so that it can have the keys to successfully establishing itself in Finland in the best possible way and thus developing further on the international market if it so wishes.
To do this, the author analysed the company's history and its potential for internationalisation in Finland, identifying the opportunities and challenges the market could present for the company. The author has therefore proposed precise and concrete theories for Pralibel to develop in Finland, based on the theoretical concepts of the internationalisation of a company.
Two different possible internationalisation strategies were evaluated and examined, with particular attention paid to Pralibel's marketing mix and its adjustment to the expectations of Finnish consumers. These two strategies are export and local production.
Based on these elements, practical recommendations have been developed and explained to help the company design the best possible internationalisation strategy for the Finnish market, considering the particularities of this market and the opportunities for Pralibel.
In summary, this thesis provides sound advice for companies like Pralibel looking to establish themselves in Finland, as well as providing the best possible information for those with an interest in the Finnish market.
To do this, the author analysed the company's history and its potential for internationalisation in Finland, identifying the opportunities and challenges the market could present for the company. The author has therefore proposed precise and concrete theories for Pralibel to develop in Finland, based on the theoretical concepts of the internationalisation of a company.
Two different possible internationalisation strategies were evaluated and examined, with particular attention paid to Pralibel's marketing mix and its adjustment to the expectations of Finnish consumers. These two strategies are export and local production.
Based on these elements, practical recommendations have been developed and explained to help the company design the best possible internationalisation strategy for the Finnish market, considering the particularities of this market and the opportunities for Pralibel.
In summary, this thesis provides sound advice for companies like Pralibel looking to establish themselves in Finland, as well as providing the best possible information for those with an interest in the Finnish market.