Development of a New Product in Tourism Business. Case: Restaurant “Tsaari” in Tampere Region

Abstract

The purpose of the thesis was to study theoretical information on a theme of a new product development and to conduct a research for the thesis partners’ company Zensation Oy, who opened a new restaurant in Tampere region; also to find possible ways to develop this restaurant . The information for the theoretical part of the thesis was gathered from literature, the Internet, lecture materials and statistics. For the empirical part of the thesis, the information was gathered from the customers who visit restaurant “Tsaari” by the author of the thesis herself with the help of questionnaire. The results of the research show which things have to be developed in restaurant to attract more customers and to make more people aware of the restaurant not only in Tampere region, but the whole country and even in Russia. The target groups of customers are known after research is conducted, therefore it is easier for the owners of the restaurant to implement changes that will develop restaurant in future.