Internationalization plan for Russian FRP product
Iakovlev, Vasily (2014)
Kymenlaakson ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014121720258
https://urn.fi/URN:NBN:fi:amk-2014121720258
Tiivistelmä
Development through internationalization is one of the main tasks each company sets for itself. The presence of domestic products on foreign markets allows the company to increase its awareness and significantly increase the profit.
This thesis aims to compare different foreign operation modes and to choose the most perfect internationalization strategy for OJSC “Tolmachevsky plant ZHBiMK” to enter German market.
Action research was chosen for this thesis. It is consists of research of the FRP product’s properties essential for German market, research on foreign operation modes, statistical analysis of German market and analyzing the competitors.
The research showed that the best choice for Tolmachevsky plant will be joint venture strategy with German company Schöck Bauteile GmbH.
This thesis aims to compare different foreign operation modes and to choose the most perfect internationalization strategy for OJSC “Tolmachevsky plant ZHBiMK” to enter German market.
Action research was chosen for this thesis. It is consists of research of the FRP product’s properties essential for German market, research on foreign operation modes, statistical analysis of German market and analyzing the competitors.
The research showed that the best choice for Tolmachevsky plant will be joint venture strategy with German company Schöck Bauteile GmbH.