Challenges in importing Spanish products into Finland : case: Coffee liqueur from Alcoy
Miro Reig, Marta (2024)
2024
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024051612692
https://urn.fi/URN:NBN:fi:amk-2024051612692
Tiivistelmä
This thesis examined the export project of Spanish coffee liqueur from Alcoy to Finland, with the aim of exploring the strategic importance of entering the Finnish market and the potential economic benefits for both regions. By identifying Finland as a target market for Licores Sinc SA, the study seeks to uncover opportunities for growth and market expansion in the bever-age industry.
The research methodology adopted a comprehensive approach, integrating quantitative and qualitative methods to analyse the Finnish market and consumer preferences. Through careful data collection and analysis, the project examined cultural adaptation, regulatory requirements and market entry strategies to tailor the product to Finnish consumer preferences and ensure compliance with local regulations.
The central research question focused on assessing the viability of exporting Spanish coffee liqueur to Finland. Subsidiary research questions explored competitor analysis in the Finnish market and potential entry modes for Licores Sinc SA. The research revealed the market po-tential of Spanish coffee liqueur in Finland, highlighting cultural adaptation, legal compliance and strategic planning. Strategic recommendations, aimed to increase market presence and drive regional economic growth through effective entry strategies.
The research methodology adopted a comprehensive approach, integrating quantitative and qualitative methods to analyse the Finnish market and consumer preferences. Through careful data collection and analysis, the project examined cultural adaptation, regulatory requirements and market entry strategies to tailor the product to Finnish consumer preferences and ensure compliance with local regulations.
The central research question focused on assessing the viability of exporting Spanish coffee liqueur to Finland. Subsidiary research questions explored competitor analysis in the Finnish market and potential entry modes for Licores Sinc SA. The research revealed the market po-tential of Spanish coffee liqueur in Finland, highlighting cultural adaptation, legal compliance and strategic planning. Strategic recommendations, aimed to increase market presence and drive regional economic growth through effective entry strategies.