Team Fit mainoskampanja

Abstract

Opinnäytetyönäni suunnittelin Team Fit:lle mainoskampanjan. Team Fit tarjoaa liikunta-alan palveluja. Mainoskampanja tehdään elämäntapamuutos-ryhmävalmennukselle. Kampanja toteutetaan alueellisesti ja useassa eri mediassa.

Tausta-aineiston avulla pyrin rajaamaan ja tavoittamaan kohderyhmän mahdollisimman tarkasti. Olen tutkinut myös alan kilpailijoita.

Opinnäytetyöni raportoi työn kulkua ja etenemistä käytännönläheisesti. Se on kuvaava ja avartaa näkökulmaa koko prosessin hallinnasta.

This thesis is based on an advertising campaign that I have designed for a company called Team Fit that offers physical training services. The advertising campaign is particularly targeted at the group of people that have the ambition to change their lifestyles. The campaign is being carried out regionally and in various forms of media.

By using versatile background data I have tried to define and reach the target group as thoroughly as possible. I have also studied actions of the competitors that function within the same physical exercise business.

My intention has been to report the progress of my working process in writing as well as visually in the most practical way as possible. I wish that the idea to use illustrative effects will ease my attempt to be able to widen perspectives of the whole process control within this subject.