The Impact of Short-Form Video Content on Fan Engagement for Streamers
Ahmed, Mollah Nashim (2024)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052013569
https://urn.fi/URN:NBN:fi:amk-2024052013569
Tiivistelmä
The purpose of this bachelor’s thesis was to gather information from streamers and analyze valuable data to find the impact of short-form video content on fan engagement for streamers. The aim was to understand how popular sites such as Instagram/Facebook Reels, YouTube shorts, and TikTok have an impact on growing audiences. This study investigated how streamers are using short-form video content to build stronger relationships with their fans and strengthen their online communities.
Data for the thesis is primary. Research data was collected by conducting several interviews using structured questionnaires. A total number of three streamers from Finland participated in the research. All those streamers do live broadcasts on Twitch.tv and produce frequent short-form video content for different platforms such as TikTok, YouTube shorts, and Instagram reels.
Using a qualitative methodology and thematic analysis, the study showed streamers’ thoughts, approaches, and feelings towards short-form video content. In the massively growing digital media field, reaching new audiences can be difficult. The thesis focused on how and why streamers produce short-form video content besides live streaming and full-length video content.
Despite the significant rise in popularity of streaming platforms in recent years, only little research was conducted on streamers and their content strategies to grow audiences. The thesis sheds light on the question of how short-form video content has an impact on streamers regarding fan engagement and suggests further research would be necessary.
Data for the thesis is primary. Research data was collected by conducting several interviews using structured questionnaires. A total number of three streamers from Finland participated in the research. All those streamers do live broadcasts on Twitch.tv and produce frequent short-form video content for different platforms such as TikTok, YouTube shorts, and Instagram reels.
Using a qualitative methodology and thematic analysis, the study showed streamers’ thoughts, approaches, and feelings towards short-form video content. In the massively growing digital media field, reaching new audiences can be difficult. The thesis focused on how and why streamers produce short-form video content besides live streaming and full-length video content.
Despite the significant rise in popularity of streaming platforms in recent years, only little research was conducted on streamers and their content strategies to grow audiences. The thesis sheds light on the question of how short-form video content has an impact on streamers regarding fan engagement and suggests further research would be necessary.