Strategies for international market expansion : a comparative case study of Siili Solutions and Gofore
Vaskelainen, Leo (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052113964
https://urn.fi/URN:NBN:fi:amk-2024052113964
Tiivistelmä
This thesis explores the international expansion strategies of Finnish IT companies Siili Solutions and Gofore, set against a backdrop of rapid global technological advances and globalization. It delves into how these companies leverage their distinct competencies to compete on the international stage, contributing to the discourse on effective market expansion strategies for firms from small, technologically advanced economies. This thesis aims to identify and analyze the key drivers and strategic approaches that have underpinned the successful internationalization of these companies.
The thesis employs a qualitative methodology, focusing on document analysis and thematic analysis to extract meaningful insights from comprehensive data sources, including corporate publications and third-party research reports. By comparing the strategic trajectories of Siili Solutions and Gofore, this thesis not only highlights their individual approaches to navigating global market dynamics but also synthesizes commonalities and divergences in their strategies. This comparative analysis provides a deeper understanding of the factors influencing Finnish IT companies' internationalization efforts and offers practical insights for other firms considering similar expansion paths.
Ultimately, this thesis aspires to guide future expansion efforts by outlining actionable strategies and considerations that have proven effective for Siili Solutions and Gofore. It seeks to answer crucial questions about the drivers of international market expansion, the strategic moves employed to facilitate this growth, and the lessons that can be gleaned from the experiences of these leading Finnish IT firms. The findings are intended to serve as a strategic blueprint for other companies in the sector and to enrich the academic understanding of international business strategy within the context of the global IT industry.
The thesis employs a qualitative methodology, focusing on document analysis and thematic analysis to extract meaningful insights from comprehensive data sources, including corporate publications and third-party research reports. By comparing the strategic trajectories of Siili Solutions and Gofore, this thesis not only highlights their individual approaches to navigating global market dynamics but also synthesizes commonalities and divergences in their strategies. This comparative analysis provides a deeper understanding of the factors influencing Finnish IT companies' internationalization efforts and offers practical insights for other firms considering similar expansion paths.
Ultimately, this thesis aspires to guide future expansion efforts by outlining actionable strategies and considerations that have proven effective for Siili Solutions and Gofore. It seeks to answer crucial questions about the drivers of international market expansion, the strategic moves employed to facilitate this growth, and the lessons that can be gleaned from the experiences of these leading Finnish IT firms. The findings are intended to serve as a strategic blueprint for other companies in the sector and to enrich the academic understanding of international business strategy within the context of the global IT industry.