Optimizing orange export between Spain and Finland : strategies for citrus industry competitiveness

Abstract

The research, grounded in the significance of the Spanish citrus sector as a key player in international export markets, aimed to address challenges such as farm fragmentation and rising production costs. The topic was selected to provide a strategic framework for optimizing orange exports and conducting indepth market analyses of both the Spanish and Finnish markets. The thesis applied the theory of differentiation as a key strategy for Spanish exporters to distinguish their products in the Finnish market. By focusing on offering unique, high-quality oranges, the research aimed to create a competitive advantage and cater to the preferences of Finnish consumers. The methodology involved a combination of qualitative and quantitative data collection methods to gather insights into trade dynamics, consumer preferences, and market trends. The results of the research were intended to provide specific recommendations for improving and optimizing the orange export process between Spain and Finland. By addressing potential limitations in data collection and external factors, the thesis aimed to mitigate risks and uncertainties that may impact the export process. The application of theory and results was aimed at fostering collaborative partnerships between Spanish exporters and Finnish importers to streamline the export chain, enhance efficiency, and improve overall profitability in the citrus industry.