Improving Sponsorship Attractiveness for Road Racing Teams in Finland
Kotamäki, Samu (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052415430
https://urn.fi/URN:NBN:fi:amk-2024052415430
Tiivistelmä
Road Racing is a small sport in Finland that needs more funding and strong partners. How Finnish professional teams could be more efficient in selling themselves to companies and getting better partnerships.
The purpose of the study is to find the main issues why it has been difficult for teams to find domestic partners and find ways to solve these issues.
The research is conducted as qualitative research and the research is done by interviews.
The purpose of the study is to find the main issues why it has been difficult for teams to find domestic partners and find ways to solve these issues.
The research is conducted as qualitative research and the research is done by interviews.