Joystick Junction : establishing a gaming cafe with a Mexican restaurant
Nanayakkara, Nethma; Krishna, Tharun (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052716452
https://urn.fi/URN:NBN:fi:amk-2024052716452
Tiivistelmä
This thesis investigates the feasibility and implementation of Joystick Junction, a unique establishment of a gaming cafe with a Mexican restaurant, in Lappeenranta, Finland. The primary aim is to create a concept that creates an immersive experience catering to gamers and food enthusiasts while fostering social interaction and community building.
To achieve this, a mixed-methods approach was employed. Quantitative data was gathered through online surveys distributed to a diverse sample, assessing preferences for gaming options, dining experiences, and the appeal of the combined concept. Qualitative insights were obtained through covert observations at existing gaming cafes and restaurants, focusing on customer behaviours, interactions, and preferences.
Key findings reveal a strong interest in the Joystick Junction concept among the target audience, with preferences for diverse gaming options and culturally inspired cuisine. The research underscores the importance of perceived value, social interaction, and community engagement in establishing Joystick Junction as a distinctive brand in the competitive gaming and hospitality industry.
Joystick Junction can become a unique entertainment hub in Lappeenranta by catering to gamers and food enthusiasts. Strategic marketing and branding, guided by consumer behavior insights, are key to its success. With innovative strategies and immersive experiences, Joystick Junction can enhance the local cultural scene and attract a diverse audience.
To achieve this, a mixed-methods approach was employed. Quantitative data was gathered through online surveys distributed to a diverse sample, assessing preferences for gaming options, dining experiences, and the appeal of the combined concept. Qualitative insights were obtained through covert observations at existing gaming cafes and restaurants, focusing on customer behaviours, interactions, and preferences.
Key findings reveal a strong interest in the Joystick Junction concept among the target audience, with preferences for diverse gaming options and culturally inspired cuisine. The research underscores the importance of perceived value, social interaction, and community engagement in establishing Joystick Junction as a distinctive brand in the competitive gaming and hospitality industry.
Joystick Junction can become a unique entertainment hub in Lappeenranta by catering to gamers and food enthusiasts. Strategic marketing and branding, guided by consumer behavior insights, are key to its success. With innovative strategies and immersive experiences, Joystick Junction can enhance the local cultural scene and attract a diverse audience.