Enhancing Organizational Resilience in the Air Transport Industry Through the Adoption of Emerging Technologies: A Case Study of the Middle Eastern Airlines

Abstract

The research investigated ways Middle Eastern Airlines strengthens their organizational resilience in the air transport industry through emerging technologies. The air transport industry has undergone several transformations from simple craft to advanced and large planes for passenger and cargo transportation. The air transport industry is enhancing global connectivity by easing the transcontinental movement of people and cargo and enabling access to remote areas. However, it is highly competitive due to the increasing number of airlines, as most stakeholders seek to benefit from its potential. The specific objectives were to examine how emerging technologies are leveraged, analyze the relationship between adopting these technologies and cultivating a resilient organization, and identify strategic recommendations for Middle Eastern Airlines to integrate emerging technologies. The study utilized a quantitative research design using numerical primary data from the respondents to understand organizational resilience in the air transport industry and collected data using online surveys. The researcher analyzed the data using descriptive and inferential statistics to identify patterns and evaluate the relationship between the variables. The findings indicated that Middle Eastern Airlines are leveraging emerging technologies to enhance organizational resilience. The uses included promoting safety, improving passenger experience and promoting operational efficiency. Besides, it showed that emerging technologies can positively impact organizational resilience depending on stakeholder interventions. The stakeholders could integrate emerging technologies in the marketing, human resources, and service delivery sectors to capitalize on the associated benefits. These outcomes imply that airline and airport managers should allocate more resources to support integrating emerging technologies into their operations.