Title: Increasing sales through Effective customer relationship – A case study of Om Sai Shoes.
Lad, Piyushbhai; Kaur, Harpreet (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024060320030
https://urn.fi/URN:NBN:fi:amk-2024060320030
Tiivistelmä
This study investigates increasing sales through effective customer relationship strategies with a focus on Om Sai Shoes, a small to medium-sized retail business. Through an analysis of customer behaviour, de-mographics, satisfaction levels, and company strategies, this research aims to provide actionable insights to enhance CRM practices and drive sales growth.
The study employs quantitative surveys of customers and employees with quantitative analysis of CRM practices implemented at Om Sai Shoes. Quantitative data collected from a diverse sample of customers offer insights into the influence of demographic factors, perceptions of personalized service, and satisfac-tion with the shopping experience on customer loyalty and purchasing behaviour. Additionally, employee surveys provide valuable feedback on the effectiveness of CRM strategies in improving customer engage-ment and satisfaction levels.
Based on these findings, the research proposes a detailed improvement strategy for Om Sai Shoes, encom-passing the implementation of state-of-the-art CRM software, a focus on customer-centricity, utilization of analytics for predictive insights, and a commitment to continuous improvement. By aligning CRM practices with customer needs and preferences, Om Sai Shoes can strengthen customer relationships, foster brand advocacy, and ultimately drive sales growth in the competitive footwear industry.
Overall, this research contributes to the growing body of literature on CRM strategies and their impact on sales performance, offering practical recommendations for small to medium-sized retail businesses seeking to enhance customer engagement and drive business success.
The study employs quantitative surveys of customers and employees with quantitative analysis of CRM practices implemented at Om Sai Shoes. Quantitative data collected from a diverse sample of customers offer insights into the influence of demographic factors, perceptions of personalized service, and satisfac-tion with the shopping experience on customer loyalty and purchasing behaviour. Additionally, employee surveys provide valuable feedback on the effectiveness of CRM strategies in improving customer engage-ment and satisfaction levels.
Based on these findings, the research proposes a detailed improvement strategy for Om Sai Shoes, encom-passing the implementation of state-of-the-art CRM software, a focus on customer-centricity, utilization of analytics for predictive insights, and a commitment to continuous improvement. By aligning CRM practices with customer needs and preferences, Om Sai Shoes can strengthen customer relationships, foster brand advocacy, and ultimately drive sales growth in the competitive footwear industry.
Overall, this research contributes to the growing body of literature on CRM strategies and their impact on sales performance, offering practical recommendations for small to medium-sized retail businesses seeking to enhance customer engagement and drive business success.