Exploring the impact of digital marketing strategies on Hotel Tourism

Abstract

Digital marketing nowadays are implementing as modern business trends. There are many positive impacts of implementing digital marketing in hotel tourism industries in Bangladesh. In this thesis, author will first try to find out the impact of digital marketing strategies on hotel tourism is a multifaceted and dynamic area of study that holds significant relevance in today's digitally-driven world. After that, author will try to find out the digital marketing has transformed the way hotels attract, engage, and retain guests, reshaping the entire land-scape of the hospitality industry. In this thesis, author will have tried to reach out the analy-sis for existing digital marketing strategies employed at hotels and in the tourism sector. Besides, author will try to conduct and investigate the behaviour patterns and preferences of consumers within the hotel tourism industry concerning digital platforms. And also, au-thor will try to find out how digital marketing strategies influence the perception and image of hotel brands among consumers.