Core Challenges of International Supply Chains : how Do E-bike Sellers of North Karelia Face International Supply Chain Challenges?

Abstract

The visibility of electric bikes in the cityscape has increased. This thesis identifies the typical challenges of international supply chains of products and explores how these challenges are recognized in e-bike supply chains in the North Karelia region. First, the theoretical background is investigated and presented, providing a common and broad understanding of supply chain challenges. Many pictures and appendices are served to help the reader grasp the most essential issues of supply chains. In the second phase of the research, the qualitative methods are used by implementing an interview among regional e-bike sellers to explore whether the observations and perceptions of North Karelian bicycle vendors align with those in the literature review.

According to the findings of the theoretical examination, challenges can most often be localized to specific processes and costs involved in logistics and procurement. A particular challenge is the lack of cooperation in the exchange of information between supply chain parties and the interests of each actor. This challenge can be managed and facilitated with market technology solutions and information technology tools. Retailers’ positions in the control of supply chains have been enforced, but there could be some dark clouds in the future threatening their place in the supply chains. The practical investigation (interviews) points out that regional entrepreneurs recognize most of the challenges presented in theory. Additionally, a couple of interesting new perspectives emerge.