Impact of social media on companies : Nike stock market fluctuations
Faik, Hiba (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024060621903
https://urn.fi/URN:NBN:fi:amk-2024060621903
Tiivistelmä
Social media platforms have taken over the world. Nowadays, a post, review, or simple discussion can significantly impact on the general opinion, giving users the power to pressure and influence companies. The purpose of the thesis is to study the impact of social media on consumer behavior and investor confidence based on the premise that public sentiment on social media can affect the company's image and stock prices.
The data collected from social media platforms like Instagram and X was gathered, analyzed, and categorized to determine the impact on Nike's stock market. Content analysis, sentiment analysis and categorization, and fear & greed index were some of the methods used to conduct the analysis.
The paper analyzes the influence of social media and how it affects consumers and investors, which as a result affects the stock market performance. The study results showed that positive customer sentiment, successful marketing campaigns, and a strategic use of social media could increase brand loyalty and stock value.
The data collected from social media platforms like Instagram and X was gathered, analyzed, and categorized to determine the impact on Nike's stock market. Content analysis, sentiment analysis and categorization, and fear & greed index were some of the methods used to conduct the analysis.
The paper analyzes the influence of social media and how it affects consumers and investors, which as a result affects the stock market performance. The study results showed that positive customer sentiment, successful marketing campaigns, and a strategic use of social media could increase brand loyalty and stock value.