Factors affecting Vietnamese people's intention to use E-wallet
Phan, Long (2024)
2024
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https://urn.fi/URN:NBN:fi:amk-2024073124051
https://urn.fi/URN:NBN:fi:amk-2024073124051
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Currently in Vietnam, not only banks are competing in the digital market, but also various service providers such as telecommunications companies and e-commerce platforms are launching their own branded e-wallets. The author researched to investigate the factors influencing the intention to use e-wallets among Vietnamese users.
Currently in Vietnam, not only banks compete in the digital market, but many other service providers such as telecommunications companies and e-commerce platforms are also launching their own branded e-wallets. The author has conducted a study to find out the factors affecting the intention to use e-wallets of Vietnamese users.
The study was conducted using quantitative methods, based on the model of Nguyen & Pham, developed from the Technology Acceptance Model, a survey was conducted with a scale of 121 participants. In addition, the study also delves into seven factors affecting the intention to use e-wallets, including Perceived usefulness, Perceived Ease of Use, Social Influence, Perceived Credibility, Perceived Costs, Mobility, and Variety of services. In the end, some advice is given for the development of e-wallets in Vietnam in the future.
From the research results, it can be seen that the e-wallet market is growing and Vietnamese people are gradually switching from cash to online transactions.
Currently in Vietnam, not only banks compete in the digital market, but many other service providers such as telecommunications companies and e-commerce platforms are also launching their own branded e-wallets. The author has conducted a study to find out the factors affecting the intention to use e-wallets of Vietnamese users.
The study was conducted using quantitative methods, based on the model of Nguyen & Pham, developed from the Technology Acceptance Model, a survey was conducted with a scale of 121 participants. In addition, the study also delves into seven factors affecting the intention to use e-wallets, including Perceived usefulness, Perceived Ease of Use, Social Influence, Perceived Credibility, Perceived Costs, Mobility, and Variety of services. In the end, some advice is given for the development of e-wallets in Vietnam in the future.
From the research results, it can be seen that the e-wallet market is growing and Vietnamese people are gradually switching from cash to online transactions.