Enhancing Rumble Transforming into a Competitive Video Sharing Platform Through Quality Content
Dahir, Khalid (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024082324340
https://urn.fi/URN:NBN:fi:amk-2024082324340
Tiivistelmä
The online video-sharing market is dominated by YouTube, which holds a substantial monopoly due to its extensive content library, superior engagement mechanisms, and robust monetization strategies. This monopolistic dominance presents significant challenges for emerging platforms like Rumble, which seeks to establish itself as a viable alternative.
This thesis examines the problem of monopoly within the online video-sharing industry, focusing on how YouTube's market dominance impacts competitors like Rumble. It explores the constraints that Rumble faces in terms of content quality, including issues related to limited content variety, lower levels of originality, and less effective user engagement strategies. The study aims to identify actionable strategies that Rumble can implement to enhance its competitive position and grow within the market.
To address these challenges, the thesis compiles its data using narrative review and forms a roadmap for Rumble to improve its content quality and market presence. Key recommendations include expanding content diversity to attract a broader audience, investing in innovative content formats and technologies to foster originality, and enhancing interactive features to build a more engaged and loyal user community.
By implementing these strategies, Rumble can better position itself as a competitive alternative to YouTube, leveraging content quality to drive growth and achieve sustainable market presence.
This thesis examines the problem of monopoly within the online video-sharing industry, focusing on how YouTube's market dominance impacts competitors like Rumble. It explores the constraints that Rumble faces in terms of content quality, including issues related to limited content variety, lower levels of originality, and less effective user engagement strategies. The study aims to identify actionable strategies that Rumble can implement to enhance its competitive position and grow within the market.
To address these challenges, the thesis compiles its data using narrative review and forms a roadmap for Rumble to improve its content quality and market presence. Key recommendations include expanding content diversity to attract a broader audience, investing in innovative content formats and technologies to foster originality, and enhancing interactive features to build a more engaged and loyal user community.
By implementing these strategies, Rumble can better position itself as a competitive alternative to YouTube, leveraging content quality to drive growth and achieve sustainable market presence.