Pricing in marketing perspective
Jha, Rupesh (2009)
2009
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024082824485
https://urn.fi/URN:NBN:fi:amk-2024082824485
Tiivistelmä
The research focuses on the effect of various marketing variables on the pricing decision and how prices can be matched with other variables to achieve the objectives of the firm at the optimum level. The objective of the firm is assumed to be earning the maximum profits on the capital employed. Economic and marketing perspectives of prices have been contrasted to elucidate the theoretical foundation of the research. The role of co-product, place, promotion and sales on the pricing have been discussed in the subsequent chapters to highlight how these factors interact with prices and influence the profitability of the firm.
The emphasis of the research has been to locate the equilibrium of price with other marketing variables where the profits are optimized. The analyses of the relation between the pricing and other marketing variables are aimed to provide guidance to suitably matching the different variables for profit maximization. At the end limitations of this research and the need for further research have been discussed.
The emphasis of the research has been to locate the equilibrium of price with other marketing variables where the profits are optimized. The analyses of the relation between the pricing and other marketing variables are aimed to provide guidance to suitably matching the different variables for profit maximization. At the end limitations of this research and the need for further research have been discussed.