Proposing a project for building an e-commerce website for Ryijypalvelu-RP Oy
Sotkov, Ilya (2014)
Kymenlaakson ammattikorkeakoulu
2014
Creative Commons Attribution 1.0 Finland
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-201501241572
http://urn.fi/URN:NBN:fi:amk-201501241572
Tiivistelmä
The thesis describes the development of a project proposal report for building an e-commerce website for a small textile firm based in Helsinki, Finland. The aim of the study is to determine how small businesses that are currently not highly involved in e-commerce should approach developing an e-commerce website in order to maximize the positive impact of selling on the Internet.
The study combined the use of action research and qualitative research methodologies by developing a project proposal report for Ryijypalvelu-RP through analyzing secondary data such as websites, textbooks, and journal articles, submitting the report to the management of Ryijypalvelu-RP to get feedback and suggestions to improve the practicality and reliability of the report, and then developing a second version of the project proposal report that would best fit the requirements of Ryijypalvelu-RP Oy.
The study determined that small business such as Ryijypalvelu-RP Oy should approach developing an e-commerce website by selecting a user-friendly e-commerce solution; ensuring that web design will aid the site visitors with completing their purchase; and using appropriate online techniques such as blogging, search engine optimization and social media marketing in order to increase the amount of relevant visitors on the website.
The study combined the use of action research and qualitative research methodologies by developing a project proposal report for Ryijypalvelu-RP through analyzing secondary data such as websites, textbooks, and journal articles, submitting the report to the management of Ryijypalvelu-RP to get feedback and suggestions to improve the practicality and reliability of the report, and then developing a second version of the project proposal report that would best fit the requirements of Ryijypalvelu-RP Oy.
The study determined that small business such as Ryijypalvelu-RP Oy should approach developing an e-commerce website by selecting a user-friendly e-commerce solution; ensuring that web design will aid the site visitors with completing their purchase; and using appropriate online techniques such as blogging, search engine optimization and social media marketing in order to increase the amount of relevant visitors on the website.