Business Plan for a Café for the “Erdbeerplantage Mecke” in Göttingen, Germany
Schrader, Inga (2015)
Kymenlaakson ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201501261592
https://urn.fi/URN:NBN:fi:amk-201501261592
Tiivistelmä
This study was created in order to open a new café in the summer of 2015 at the “pick-it-yourself” strawberry field of “Erdbeerplantage Mecke”. In order to support the process of the study, a business plan was created. The café will be built upon and according to the customers’ wishes and expectations.
The aim of this research was to find out what “Erdbeerplantage Mecke” needs to open a café, what the customers of “Erdbeerplantage Mecke” expect of the café and its products, and how profitable such a café can be. This business plan was written to help “Erdbeerplantage Mecke” in the process of opening up the café.
The research method was quantitative. Primary market research had been conducted with a customer survey. The purpose of the questionnaire was to outline the customers’ wishes and expectations. A secondary market research was conducted by reading literature connected with business planning. In addition, the market research was ac-companied by a SWOT- and PEST-Analysis.
The results of the research reveal that “Erdbeerplantage Mecke” should open a self-service café, which sells cake, coffee, tea and cold drinks in order to meet the custom-ers’ needs and wants. The café can be profitable, if there will be more than 340 cus-tomers each weekend.
The aim of this research was to find out what “Erdbeerplantage Mecke” needs to open a café, what the customers of “Erdbeerplantage Mecke” expect of the café and its products, and how profitable such a café can be. This business plan was written to help “Erdbeerplantage Mecke” in the process of opening up the café.
The research method was quantitative. Primary market research had been conducted with a customer survey. The purpose of the questionnaire was to outline the customers’ wishes and expectations. A secondary market research was conducted by reading literature connected with business planning. In addition, the market research was ac-companied by a SWOT- and PEST-Analysis.
The results of the research reveal that “Erdbeerplantage Mecke” should open a self-service café, which sells cake, coffee, tea and cold drinks in order to meet the custom-ers’ needs and wants. The café can be profitable, if there will be more than 340 cus-tomers each weekend.