Researching customer’s consuming habits and purchasing VR/AR tourism in Helsinki

Abstract

In the wake of the COVID-19 pandemic 2020, global organizations and enterprises have been devising novel tactics and commercial approaches to somewhat mitigate the economic downturn experienced across several sectors. The user's text is too vague and lacks context. Please provide more information or specify the tourist sector in Finland, like many others, is actively engaged in devising strategies to enhance and revitalize tourism services in response to the COVID-19 pandemic and its aftermath. The convergence of virtual reality (VR) and augmented reality (AR) technologies with the tourist sector has elicited diverse perspectives from global customers, transcending national boundaries, including Finland.

This study aims to gain insights into the psychology and perspectives of consumers in Helsinki regarding tourism services that utilize virtual reality (VR) and augmented reality (AR) technology. Additionally, this research aims to identify the consumption habits of potential customers to facilitate the development of a favorable product image within the community and the market, as well as to enhance product offerings to align with customer preferences.

To investigate this matter, the researcher comprehensively examined theoretical literature and supplemented it with empirical observations in Helsinki. Additionally, a survey was administered to assess consumer use of virtual reality and augmented reality technologies within the tourist sector.